At the heart of the future of journalism is a question all journalists will find themselves having to answer: Just how involved are you prepared to let readers become in your work?
New platforms may have be the physical manifestation of change in our industry, but platforms come and go. What ‘the internet’ and 21st century technology has brought with it, more than anything, is the ability for people to share their own news, report their own news and decide how they want to consume news.
Amy Webb, the futurologist, speaking at the Online News Association conference in Chicago last month, picked out her 10 trends for journalism in 2015. Wearables, as you might expect, was among them. The challenge she said this would pose journalists would be to answer the question: How will people use these to consume content? The idea of ‘glance optimised headlines’ was floated – stuff people would consume on the wearable of their choice.
Amy suggested most of this was perhaps three years out. Some it still feels very The Jetsons. There are hundreds of wearables being brought to market. Yet again, they will empower our readers to decide how, and when, they consume content.
And that empowerment of the reader isn’t just about how they consume content. Increasingly, readers expect to have a greater say in what we do, how we do it and why we do it. A newsroom which isn’t listening to its readers every day, and constantly thinking of news ways to get the reader involved, is a newsroom which is destined to become irrelevant.