Sometimes, looking at what gets shared most frequently on social media gives you an insight into life you perhaps weren’t expecting. For all the rolling of eyes you get from ex-journalists, academics and keyboard warriors about using audience data, that data is often very revealing.
Take Kodi boxes. Kodi what? A set-top streaming box which, if not used properly, can actually be illegal to use. Stories about these boxes have become the cat nip of local journalism in recent months – and before the shriek of ‘clickbait’ goes up, the stories tend to be read by predominantly local audiences, who spend a long time on the pages with the articles.
This week, the most ‘viral’ story from the regional Press (viral defined as most over-performing posts from news brands) came from the Yorkshire Evening Post, with news on possible 10-year jail sentences if caught using a Kodi box the wrong way. It’s a great example of taking a national news story (about a new Act becoming law) and putting into relevant terms for local readers: