Spundge, a tool all journalists should try – and 10 ways to use it

I don’t think – generally – journalists make enough of RSS feeds. RSS readers should be used by every journalist to create their own personal newswire, pulling in information from all over the web based on search words or specific feeds from sites you really should stay on top of, but invariably forget about. ButContinue reading “Spundge, a tool all journalists should try – and 10 ways to use it”

The X-Factor search experiment: Kandy Rain

On Thursday, in my first post on this blog, I explored the idea that by studying search trends you can pick an early winner of a a talent competition. This was based on the book “Click” I have been reading, by Bill Tancer of Hitwise. He demonstrated how it was obvious Mark Ramprakash was goingContinue reading “The X-Factor search experiment: Kandy Rain”

Can the winner of X Factor be predicted on search trends?

I’ve been reading Bill Tancer’s brilliant book Click over the past few weeks. It’s one of those books you won’t pick up if you assume you understand how the web works. If you don’t make that assumption, and you do pick it up, it’s fascinating. Bill is general manager of global research at Hitwise andContinue reading “Can the winner of X Factor be predicted on search trends?”