What if a degree in PR and journalism was actually good for journalism?

It emerged this week that the University of Salford was running a degree course which combines both PR and journalism, two professions/trades/jobs which are inextricably linked through the skills they are built upon, but poles apart from the view of the world they take. For as long as I can remember, it’s been reasonably commonContinue reading “What if a degree in PR and journalism was actually good for journalism?”

Where there’s an ash cloud, there’s a PR opportunity

Congratulations to cruise company Voyages of Discovery for spotting the PR opportunity in the ash cloud which has caused travel problems for tens of thousands, and left many more worrying if their plans will be disrupted. This dropped into my inbox this afternoon: Sail to Iceland to see the forces of nature in action  Continue reading “Where there’s an ash cloud, there’s a PR opportunity”