The big thing newsrooms can learn from the i

the i

Many tens of thousands of words have been written about the pending transformation of the Independent into a digital-only product, and the sale of its little brother, the i, to Johnston Press.

Columns and posts by smarter people than me have attempted to answer whether the Independent can thrive in an online world, what Johnston Press will do with the i and what it means for JP’s large stable of regional publications.

I’m not going to attempt to cover any of those, because I don’t really have anything worth saying which hasn’t already been said – and besides, it would be just speculation on my part anyway.

But if there’s one thing newsrooms everywhere should take from the┬ásale of the i, it’s the way i editor Oly Duff has ensured readers have been kept informed since the announcement, and encouraged readers to get involved with a debate about the implications.

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