How do you put the reader at the heart of every newsroom decision? Share the data, and love the data

A whole bunch of articles have been written in recent weeks about the plan the company I work for, Trinity Mirror, has to introduce individual audience goals for reporters at the Birmingham Mail. It’s been a project I’ve been heavily involved in and one, which as I said in a post the other week, believeContinue reading “How do you put the reader at the heart of every newsroom decision? Share the data, and love the data”