Perhaps stories about exploding spots actually help important journalism survive

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The page view has had a bad time of it of late. For a while, there’s been a backlash against using it as a metric for success in newsrooms, with a focus on page views seemingly destined to be forever linked with click bait by some.

The digital community is increasingly – rightly – focusing on engagement, and debating the merits of which metrics are the best. Perhaps ironically, few seem to disagree than page views per visit, or time spent per page view are important metrics.

And now that focus on page views is being blamed on an apparent collapse on journalism – with the ‘story’ of one man’s unusual encounter at McDonald’s being widely reported before he admitted he’d actually embellished things for his friends on Twitter. 

Here’s an alternative theory: The focus on page views is actually a good thing, but only if it’s one of a number of things you take into consideration.

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This glimpse into the future of Academy education from the Liverpool Echo will horrify any journalist

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It might look like an office block, but it’s actually an Academy, and one which is giving journalists a glimpse of what an Academy-only future might be like for journalists

For Government, it’s all about devolution at the moment. Even if you put to one side George Osborne’s obsessive Northern Powerhouse proposal, the idea of devolution runs through almost every government department.

The problem, however, is that it appears to be devolution regardless of what the public thinks. At the turn of the decade, there was precious little support for the idea of city or metro mayors, even with the promise of new powers and spending for regions, when it was put to public votes.

The Government’s solution has been to push ahead with devolution anyway – by removing the need for it to have public support. 

And last week came news of perhaps the greatest devolution of all – making all schools become academies. It’s an idea which the trade unions already hate, and the far-left Labour Party of 2016 is sure to fight tooth and nail against (although it’s fair to assume the most effective opposition will come from the select committees and the House of Lords).

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FOI FRIDAY: 10 FOI ideas for journalists is back!

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Welcome to the return of FOI – a weekly look at FOI stories which are worth sharing (and in many cases, copying).

As an added incentive to read on, this blog will also celebrate/shame those councils who prove that actions speak louder than words when it comes to delivering on the principles of FOI and accountability.  

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Twitter at 10: 11 things news brands can do to get better at Twitter

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10 years ago, Twitter was born. A decade on and there’s a lot of talk about where Twitter ‘goes next.’ This isn’t one of those pieces, although if you do want that, this article from Mashable raises some good points.

Instead I want to focus on journalism’s – specifically regional journalism’s – relationship with social network which became something of a darling for many journalists long before the importance of Facebook took hold in newsrooms.

Twitter was embraced by a significant number of regional journalists early on, even if the snark of ‘why would I post what I had for tea on Twitter’ took several years to die down. Nowadays, a reporter who doesn’t use Twitter probably won’t get very far in their next job interview.

But, after living with Twitter for a decade, you don’t have to look far on Twitter to find news brands missing opportunities to get the most out of the social network. I suspect part of this is due to the fact that Facebook is such a monster driver of traffic to many websites now, whereas Twitter is, bluntly, not.

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Did David Cameron’s press office really ‘dupe’ the regional press?

This weekend, the Yorkshire Post did what all regional newspapers strive to do on big issues: Make a noise in the corridors of power in Westminster.

It did so by making public its refusal to publish what it described as a ‘love letter’ to the people of Yorkshire from prime minister David Cameron about how amazing the tourism opportunities were in the county. Its reason was simple: Cameron has failed to answer key questions about the flooding which blighted Yorkshire (and many other parts of the North) over Christmas.

As is so often the case with Westminster politicians, many were quick to be seen on the ground in the days after the flooding, bringing their London bubble with them, but it’s the role of the regional press to keep asking the awkward questions long after the national news machine has moved its focus elsewhere.

The YP explained its decision in an editorial on Saturday, which is a great example of lifting the curtain on what we do by explaining why we’ve taken the decisions we have. It was promoted like this on Facebook:

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Learning from hyperlocals to make sure the news still matters

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How do you define success as a local journalist these days? Number of front pages? Number of page views online? A sense of job well done at the end of the week?

All of the above make sense in the here-and-now, an instant sign of job well done. But to find the key to a sustainable future, future, maybe journalists need to look at things a little different.

Big numbers against digital audiences are great, and very important. We saw that in this week’s half-yearly release of the ABCes in the UK for the regional press. But uniques and page views only tell part of the story, and they don’t tell the really important bit: What people think of you.

So to define success, you need to define how you want people to think of you. Most people want to be liked, but that’s probably not a great place for a news organisation to start. Being able to prove that you are trusted, seen as reliable, and seen as useful and entertaining are probably the goals we should be aiming for.

Audience metrics allow us to see this, and newsrooms I work with increasingly focus on pages per visit, visits per user, time spent on site, increase in ‘brand visits’ – people visiting directly or via searches based on the brand name –  and volume of organic shares on social media. For organisations which can offer metrics to support newsrooms in monitoring this – think BuzzSumo, or Chartbeat – now is a very good time to be in business.

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Why the leader column is a thing of the past – in one quote

If anything sums up just how much social media has changed the media world, it’s this quote, from the editor of a new national newspaper, which was shared by the Radio 4 Today programme on Twitter:

so true

It’s a great quote from Alison Phillips, the editor of The New Day, which is launched next week by the company I work for, Trinity Mirror.

Successful media organisations in a social media world forge a relationship with readers on equal terms, inviting readers to share views on every aspect of what they do, and not expected readers to put up with a tablet-of-stone-view of the world.

There’s a reason why the man with the forceful opinions in the pub is always looking for someone to talk to at the bar, and the people who are good at listening, laughing and share enjoy good company on a nearby table.

 

The big thing newsrooms can learn from the i

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Many tens of thousands of words have been written about the pending transformation of the Independent into a digital-only product, and the sale of its little brother, the i, to Johnston Press.

Columns and posts by smarter people than me have attempted to answer whether the Independent can thrive in an online world, what Johnston Press will do with the i and what it means for JP’s large stable of regional publications.

I’m not going to attempt to cover any of those, because I don’t really have anything worth saying which hasn’t already been said – and besides, it would be just speculation on my part anyway.

But if there’s one thing newsrooms everywhere should take from the sale of the i, it’s the way i editor Oly Duff has ensured readers have been kept informed since the announcement, and encouraged readers to get involved with a debate about the implications.

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Facebook’s challenge to journalists: Make your work shareable to be successful

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Facebook’s latest algorithm changes came into view last Friday. Posted late in the evening UK time, the social network said it was going to using data from a tiny sample of users via surveys to help determine what everyone else saw in their feed.

The idea, claims Facebook, is to make the news feed ‘fundamentally human.’ Basing big decisions on the feedback of around 1,000 users via a survey when Facebook has such a vast volume of user data at its disposal seems a very odd decision, and Facebook runs the risk of making the mistake so many publishers have made over the years.

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