This is the third in a series of posts between now and the end of the year looking at key themes I think will emerge during the course of 2016. The first, about social journalism, can be found here, while the second, about the battle for access to information, can be found here.
Back in April, Jeff Jarvis took to the stage at the International Journalism Festival in Perugia, Italy, and declared: “To hell with mass media.” Or rather, that was the name of his speech.
The substance was more subtle than that. Jarvis argued that the days of mass media being a thing which set the news agenda and which people had to turn to for their information were long gone.
Instead, for journalism to succeed in the future, journalists need to build closer connections with their readers and be useful to those readers as well. For that to happen, argued Jarvis, journalists need to be prepared to become activists if the need arises.
You can hear the full audio here:
It’s a sentiment which, at first, seems so far removed from journalism as we know it. But I also believe it’s a journey we have to go on during 2016 if we are to remain relevant to readers.
Is it possible to become more vocal while at the same time staying true to the principles of journalism? I believe so – indeed I believe it’s essential.