Social Saturday

Saturday Social: A week in which we learnt much about what people want from local news

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It’s been one of those weeks when it’s hard to remember what was making the news prior to the one big thing which made every stop, stare and wonder ‘why’. This feature on the blog was set up with the intention of digging around into what people share and engage with from local media.

The theory – I guess a bit like The Guardian’s Northerner newsletter in its heyday – was that the best reflection of real-life UK comes from the regional press, and by looking at what was most likely to be engaged with on social media from the regional press, you can get a sense of what local people are most likely thinking about.

And, as I blogged on Thursday (I think), if looking at engagement with social media posts this week teaches us anything about local journalism, it’s that when a ‘national’ news story breaks, local journalists are relied upon by many to share reliable information.

Take, for example this post from the Scotsman on Wednesday afternoon, which was one of the regional Press Facebook posts to achieve the most interactions with readers:

 

For two newsrooms at least, the actions of MP Tobias Ellwood were particularly local:

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Social: From nostalgia to nationalism, nothing will be the same again

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Every week, millions – yes, millions – of people get news and information from the local Press via social media. And that makes the local Press every bit as important to local life as it ever was. But social media also puts the reader in charge, with their reactions determining the popularity and relevance of what we do. Using various data tools, he’s a round-up of some of the stories which  made an impact this week:

Nostalgia, the joke in some newsrooms goes, isn’t as good as it used to be. Ho ho ho. On social media, however, it’s often the sort of content which generates the most traction amongst readers.

Looking through the most engaging posts on social media last week from the regional press, this footage from yesteryear proved a hit for the Yorkshire Post:

Online, nostalgia doesn’t have to be that, well, old. And I’m determined for personal reasons not to consider anything from the 1990s as old. The Yorkshire Evening Post’s video of a nightclub in Leeds from the 1990s to probably the nostalgic Ying to the YP’s nostalgic Yang above, but it was very popular all the same:

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Social: How the bravery of readers can stun journalists

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Every week, millions – yes, millions – of people get news and information from the local Press via social media. And that makes the local Press every bit as important to local life as it ever was. But what were the stories that really got people talking? Using various data tools, this list looks at the stories which really captured people’s attention over the past seven days, thanks to the hard work of those working in the regional press

Sometimes, stories stun newsrooms. Sometimes, the bravery of readers leaves journalists silent. This week, the Birmingham Mail reported on a woman whose actions can only be described as incredibly brave.

The Mail reported:

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Social: The local news stories which got people talking

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Every week, millions – yes, millions – of people get news and information from the local Press via social media. And that makes the local Press every bit as important to local life as it ever was. But what were the stories that really got people talking? Using various data tools, this list looks at the stories which really captured people’s attention over the past seven days, thanks to the hard work of those working in the regional press:

Like the regional press, cinemas and the film industry regularly get written off. But, if the popularity of this post from the Sheffield Star is anything to go by, neither have too much to worry about:

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