When people speak to the digital tipping point, they tend to be talking about revenue, of the moment when digital revenue growth replaces fully the loss of print cash. Definitions of what that looks like, and what is contained within each pot, vary widely.
I’m not looking at that in this post – but instead journalism’s digital tipping point. As in that moment when digital journalism is so second-nature to people within regional newsrooms that it isn’t a special thing anymore, but just the done thing.
How you evaluate that obviously is open to interpretation. You will find editors who point to the long journey their newsrooms have been on, and will say their newsrooms are indeed digital. You will also find editors who point to the things they still need to become truly digital.
And then you will find many people playing in the shades of audience first/reader first/digital first/print last and applying labels to what they do.
For me, the platform is irrelevant. Journalism’s biggest challenge isn’t around being digitally-savvy, it’s around being audience-savvy, and making sure readers sit at the heart of everything we do. After all, without them, we’re nothing.