At Google’s latest Digital News Initiative conference, held in Amsterdam last week, there were plenty of ideas being discussed around what the future of news looked like.
The DNI involves Google investing millions of pounds in projects put forward by media organisations large and small from across Europe, which could help shape the future of the media and support the development of journalism in the years to come.
Britain’s Press Association was one of the biggest winners this time, securing over 700,000 Euros to fund a new news service which will generate 30,000 local news stories a month sourced from data … and written by ‘robots’.
A team of five journalists will spot stories in data sets and then use artificial intelligence to create potentially hundreds of versions for different locations – hence the notion of robots.
AI-powered (Artifical Intelligence) journalism has been bubbling for a number of years. In America, Chicago Tribune publisher Tronc plans to use AI to auto-generate up to 2,000 videos a day to support stories, news agency AP has increased its volume of earnings reports from business announcements by 10-fold using AI (with the firm saying there are fewer errors than when humans did them), and the same company is now using AI to write minor baseball league reports.
At the Washington Post, ‘robots’ are deployed to write results of some elections, and also for sport. At the LA Times, a bot automatically sends out alerts whenever an earthquake is recorded – an inadvertently alarmed people about an earthquake predication for 2025 after a bug entered the system which powered the data the LA Times relies on.
So are we at a tipping point where technology now replaces reporters in newsrooms up and down the UK? I don’t think so – especially if we embrace their potential. Here’s why: