It’s quite common to hear people denounce the work my colleagues do as ‘clickbait.’ Too common, in fact.
The sensible option, some would argue, would be to ignore it. After all, the facts tell a different story. And I’m going to give sharing the facts another go.
Why? Two reasons.
The first is that what started off as an unfounded criticism by those who disagreed with the approach to growing digital audience the company I’m digital publishing director at, Trinity Mirror, had decided to take appears to have become a received wisdom.
Take, for example, a sentence in a blog post written by an academic called Dan Evans on the OpenDemocracy blog. Having read the blog several times, I’m still not sure of the point it’s trying to make, but this sentence stood out: