Monday morning brought with it one of the most interesting newspaper front pages of recent times:
A blank front page, save for hashtag which was explained inside. Editor in chief (and colleague) Alastair Machray is leading a project to revamp the Echo, which, perhaps more than many other regional news brands, has an audience never backward in coming forward to tell him what they think of the Echo.
It’s prompted a lot of debate – including two radio phone ins and hundreds of Tweets discussing it. And, in a sure sign that it’s a good idea, the grumpy brigade on Holdthefrontpage have been quick to condemn it.
But it’s not because I work with Ali that I think it’s a good idea. Or rather not just because I work with Ali. The front page, and the ethos behind it, sums up the change journalism is undergoing, a change every journalist needs to understand and adapt to if they are to enjoy the attention of an audience in the future.
Readers, viewers, listeners, commenters … they expect to be heard these days. In many ways, it’s remarkable that for so many years the audience was content with just receiving their news, selected by journalists, and restricted to joining in via a call to the newsdesk, or a letter to the editor which might be considered for publication.