Why the leader column is a thing of the past – in one quote

If anything sums up just how much social media has changed the media world, it’s this quote, from the editor of a new national newspaper, which was shared by the Radio 4 Today programme on Twitter:

so true

It’s a great quote from Alison Phillips, the editor of The New Day, which is launched next week by the company I work for, Trinity Mirror.

Successful media organisations in a social media world forge a relationship with readers on equal terms, inviting readers to share views on every aspect of what they do, and not expected readers to put up with a tablet-of-stone-view of the world.

There’s a reason why the man with the forceful opinions in the pub is always looking for someone to talk to at the bar, and the people who are good at listening, laughing and share enjoy good company on a nearby table.


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