The aim of Try It Tuesday – if it can be as bold as an aim – is to share a tool a week which might be useful to journalists. It might be new, it might be old but forgotten, or it might be somewhere inbetween. It’ll be something I’ve found useful though and one I’d suggest spending 10 minutes getting to know.
What: Riddle.com is a tool which enables you to create a variety of interactive things to share on social media, associated with stories you are writing. Options including quizzes, personality quizzes, straight forward opinion polls and ‘commenticles’.
Why: Everyone is, rightly, talking about engagement at the moment. For a long time, the only priority with social has been to get people on to your website. And that remains very, very important. But surely people are more likely to click a link to a story if they are engaging with you regularly.
That’s where Riddle comes in. It’s effortlessly simple user interface lets you create various interactive tools which live on Riddle but which are shared socially. While stuff that lives only on social has in the past been described as ‘good for the brand’ this goes a bit further, providing stuff you can feed back into future articles.
Riddle enables you to embed an article into a Riddle, and then ask a question about it. This works especially well for the commenticles, where you provide readers with a series of options to give their reaction.