Weekend reading: Five interesting links which made me think

Why it’s time to change the newspaper

Key quote: “One of the most difficult part of the transformation of legacy media is not addressed in the Times Innovation report nor in the FT’s exposé. It pertains to the future of the physical newspapers itself (the layout of the Times remains terribly out-of-date): How should it evolve? What should be its primary goals in order to address and seduce a readership now overwhelmed by commodity news? What should be the main KPIs (Key Performance Indicators) of a modern newspapers? What about content: types of stories, length, timelessness, value-added? Should it actually remain a daily?”

Full article here

The death of the home page?

Key quote:  “The upshot is that the death of homepages isn’t just a blip. It’s helping to change how we make and read news in ways we’re only beginning to discover.”

Full article here

Dealing with Facebook rumours

Key quote: “As the story spreads, the comment correcting any untruths will travel with it. Research suggests that seeing a credible source debunk the rumour slows down how much it is shared. Public bodies will increasingly need to engage in other places on Facebook, rather than just post on their official Facebook pages that they manage themselves”

Full article here

What journalism can learn from marketing

Key quote: “Some news stories are naturally more emotional than others (try generating a lump in the throat over the latest trade figures). But there’s no doubt more that can be done in the telling, if not to heighten emotion (which sounds worryingly manipulative in a news context) then at least to maximise impact through careful storytelling.”

Full article here

New York Times v Naspers (via Linked:In)

Key quote: “What happens when your business is threatened with oblivion? A vivid comparison was just laid bare. One was the leak of a confidential memo assembled for the leadership of The New York Times that revealed, in gruesome detail, the plight of the company. The other was an earnings report that caused the stock of Naspers, the South African media company, to nudge towards its all-time high and attain a market value of about $44 billion, or almost 100 times what it was worth in 1994. By contrast, shares of The New York Times trade for about the same nominal value as in the mid 1980s, while the company’s market value is about $2 billion.”

Full article here

 

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