New social media tools come, and some go again. Some gain traction and then fall by the wayside when Twitter changes its API, others struggle to make ends meet and introduce subscription service, while others just get forgotten about.
For me, Twazzup falls into the last category, but having rediscovered it a couple of weeks ago, am finding that it’s still remarkably useful. There are a myriad of Twitter monitoring tools out there, some of which look very sleek, some of which are excellent. But here are six things which I think are behind my persistent return to Twazzup:
1. The top influencers panel
I used Twazzup primarily to see what people are saying about, or to, the brands I work with. That keeps a steady stream of tweets appearing the right-hand column. Particularly useful is the fact Twazzup attempts to determine who the top influencers are (I assume by number of followers) and flags those up at the top. This box is often dominated by the brand itself – Twazzup includes the Tweets posted by the brand being searched for – which is reassuring, while on the left-hand side, the profiles of top influencers are listed. It’s through this that I’ve seen Michael Buble retweet the MEN, and Kim Cattrall the Echo in recent days. You can hover over their profile to see what their tweet about you said. They can then become people you aim to build a relationship with, or target tweets at in the future.
2. The top RT links panel
Further down the left-hand column is a ‘top RT links’ box which charts the links most shared relating for a search term – so in the case of the search above, links contained within Tweets which had ‘mennewsdesk’ in them, or were written by the MEN. This is a useful snapshot of what’s travelling well from a particular brand. If you are instead searching for a word around a news event, or a place, it’s also a good way to see the type of content which is engaging people using that word – helpful for working out how relevant our content is to people compared to others. Good to deciding what to write more about too.
3. An instant Google News search tool
Even further down the left-hand side, there’s a Google News search box which pulls in the stories related to whatever search term you’ve put in the top. Particularly useful for search terms you might do every day – eg a location or subject – to find out what Google is giving priority to.
4. Useful keywords at the top
Across the top of the search panel are keywords associated with the search term you have put in. This gives an instant flavour or what other words are being used in association with what you are searching for. If, like me, you use Twazzup mainly to get an overview of a brand at any given moment, it’s useful for flagging up any negative terms being used in association with a brand, or positive sentiments. Likewise, useful for remembering keywords we should probably be using in copy for an SEO benefit.
5. Finding the most active users around a keyword
The most active option at the top left is useful for finding the people who most regularly tweet, and who have tweeted about the search term you are looking for. This is particularly useful for spotting people tweeting about a specific thing, who also tweet frequently, and therefore are probably likely to tweet about it again. Good for spotting possible competition on Twitter too.
6. The TPH measure
The TPH – tweets per hour – tells you how often a word has appeared in a tweet in the last hour. Fascinating for brands to see how much they get talked about (although easy to manipulate if you just search for your brand) but a good indicator of how people a story might be if you’re unsure of how much effort to put into it.
Overall, Twazzup, despite the slightly wincey name is one of those tools that I’d encourage journalists to bookmark and check every day. That’s based on the fact I keep returning to it, having forgotten about it for about two years!