Last year, I posted a picture of a Western Mail front page which summed up the emotions of the Rugby World Cup for Welsh rugby fans:
Ask any splash sub and they’ll tell you that a front page can be a work of art (they’ll also point you to a rival newspaper whose front pages are anything but a work of art).
The Western Mail, for the 6 Nations tournament – which the Welsh won yesterday – has taken the concept of newspaper splash as a work of art to a whole new level. Each of the fronts below gained real traction and appreciation through Twitter and Facebook, but are worth seeing next to each other:
Newspapers have long known a good way to improve says is to make a souvenir edition out of a big event – and I’d argue you’d struggle to find a newspaper which comes anywhere close to the level of creativity which has gone into this batch of Western Mail front.
(Disclaimer: I work for Trinity Mirror, which owns the Western Mail. I also know nothing about rugby).