Social media Advent calendar day 21: twitcleaner


21. Twitcleaner

How much do you know about the people you follow and are you getting as much out following them as you thought? That’s the question which Twitclean seeks to answer – and the results can be quite fascinating.

It goes through the people you follow and assigns people whose traits it is worried about to certain categories.

So for example, people who get put in the ‘dodgy’ category include those who push out mainly app spam, post identical tweets, repeat the same URL or post nothing but links.

Of the 1,333 people I follow on Twitter, 32 (2.4%) are labelled under potential dodgy behaviour – and Twitcleaner gives me the chance to select through those people and unfollow them.

That said, looking through the list, many of the accounts listed I want to keep following because I want to see the links they are sharing, so Twitcleaner is just a starting point, and I then decide whether to take its reccomendations.

Other categories include ‘no activity in over a month’ – which then begs the question whether they’re worth unfollowing if they’re not cluttering up your timeline in the first place’ .

The one which catches my eye the most is the ‘hardly follows anyone’ category. A lack of people  always suggests to me a brand or person isn’t fully bought in to the point of Twitter, but even then, some of the links are interesting. This was by far and away the biggest category of people I follow – 16.5%.

It was also interesting to see a number of media brands I follow were confused as ‘bots’ by this service under the ‘not much interaction’ section. Can there be any greater failure by a brand to be so unresponsive as to be confused as a bot?

An interesting tool, and an established tool, but one which needs your decision on the value of a follow in the end.


2 thoughts on “Social media Advent calendar day 21: twitcleaner

  1. Hi David

    Thanks for writing about Twit Cleaner.

    The bots category could also be described as “rss feeds” (although it’s not purely limited to that). It refers to people who use applications to simply pump their blog posts etc into Twitter, so, things like twitterfeed, RSS2Twitter, etc.

    Now, using those by themselves isn’t a problem. You still won’t appear on the report unless 90% or more of your tweets are from one of these rss bots.

    Put in English – if more than 90% of your tweets are auto-tweets by an application? Well, yes, your account is being run by a bot.

    You’re absolutely correct that it’s important to check your report and make your own choices about who to unfollow. What we aim to achieve is greater clarity about who you’re following, while giving you the tools to ensure that your Twitter experience is exactly what you want it to be.

    Si Dawson
    [Twit Cleaner Creator]

    1. Hi Si,

      Thanks for getting in contact. I find twitcleaner fascinating and your point about bots has made me think again about just how powerful a tool twitcleaner is. If a brand is appearing as a bot based on your criteria – which you’ve explained and makes complete sense – then the brand has a problem, in my opinion.

      Thanks again

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