This tool is amazingly simple in its scope but absolutely ace. Arrive at work, log on to email and receive update on all the times a word, phrase or hashtag has been used over the last 24 hours.
As clear, simple and effective ways of keeping tabs on Twitter, it’s ace. Ok, it removes the instant, real-time aspect to Twitter, but for journalists who cover a patch made up of many communities, sometimes it’s just too much to have Tweetdeck rolling along in the background.
It also has the ability to be really useful for keeping an eye on how a brand is being discussed – especially if you take into account that people aren’t always talking to you when they are talking about it.
As I said, simple but effective.