The Daily Telegraph reports today on an FOI request which asked for a list of the top 1,000 most visited websites accessed from the Department for Transport’s computers. (the pdf is here).
The Telegraph goes heavy on some of the more unusual ones – such as sexymp.co.uk andbearsfraction.org.uk (medieval role play since you ask) but also finds space to list the most visited national newspaper websites – as well it might, given the Daily Telegraph tops the list.
Ranked 13 on the overall list, The Telegraph edged out the Daily Mail (31), The Independent (57), The Guardian (144), and The Sun (199).
Another way of looking at that is that more pages from www.etiquettehell.com were viewed on DfT computers than on the Guardian and The Sun.
Does this suggest The Telegraph is the most influential newspaper among parts of Whitehall? Although the BBC tops the list, it is also the natural go-to site for breaking news. A national newspaper website is, of course, different – it will break more exclusives, express a political tone and so on.
It could, of course, be because of the MPs expenses scandal, thoroughly owned by the Telegraph from beginning to end.
Foolishly, I’d assumed the Guardian would always win such a competition, given its coverage of the public sector in general.
The regional newspapers I spotted on there included the Hastings Observer (4,489 visits and in 859th place), the Portsmouth News (5,026 vistits and in 847th place, just ahead of the Newcastle United website), The Herald in Scotland (7,033 visits in 795th place, ahead of Weight Watchers and Amazon) The Birmingham Post (9,197 visits in 737th place, ahead of onlinegooner) The Daily Echo (17,480 visits in 543rd place, just ahaead of The Times), The Brighton Argus (29,626 visits, 364th)
PS – I’m not suggesting the DfT doesn’t take the RMT trade union seriously, but the websites www.rockmywedding.co.uk, www.smallworldbellydance.com and www.doctorwhotoys.net were all visited more frequently than the trade union’s site!
PPS – And as for the Highways Agency website being viewed just three more times than debenhams.com at the DfT….