The art of a good Twitter headline

If writing a good headline for Twitter is an art, then I think the Liverpool ECHO must have Van Gogh on their staff today:

You can’t help but click, can you?



  1. Two reasons why this isn’t all that great. 1.) It’s got a grammatical error in it and 2.) it’s exactly the same as the headline on the site. I find twitter works better if you tailor headlines to make them more casual and conversational…

  2. Thanks. I don’t think the fact the headline is the same on the site as well makes it a bad Twitter headline. I agree tailoring headlines for conversation can be useful, but I’m not sure this was the right story. Conversational headlines seem to work best on Facebook, in my experience.

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