A press release headline that’s a little too direct?

A while ago, I blogged about some jargon West Midlands Ambulance Service had started using in press statements:

A West Midlands Ambulance Service spokesman said: “When crews arrived they found a train that had stopped near by to the spot where the man’s body was found.  He had suffered injuries incompatible with life.”

Now it appears the ambulance service has started to be a little more direct when it comes to summing up the details of incidents it has attended:

Credit it where it is due, it’s better than wrapping up an incident in nonsense speak, but isn’t car v lamppost a little too direct?


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