According to Martha Gill, writing in The Guardian, Twitter has killed April Fools Day. Why? According to Gill, the fact that you see hundreds of brilliant jokes on Twitter, day in, day out, means the idea of a once-a-year occasion to make up funny stories is no longer required.
Bobbins. If anything, social media has made April Fools’ Day all the more important, while ‘the internet’ in general has made it more important for news brands to take on human traits – not least the ability to try and make the audience smile, and laugh with them.
April Fools’ Day is a bond between reader and news provider – the one day of the year the reader will tolerate something completely made up, so long as it’s done for the right reasons. On any other day, that story would be just be made-up fiction, risking the credibility and trust the audience has with that brand.
On April Fools’ Day, however, there’s a licence to be as creative as you want. For regional media, creating an online presence which people want to engage with involves joining in the things the readers are doing online. I think April Fools’ Day will get bigger online for the regional press in the years to come, not least because it removes the dilemma of whether the regional press should indulge in April Fools’ Day at all.