On the day after Sir Tom Finney, the Preston North End legend and a player widely regarded as one of the gentlemen of the game, died BBC Radio Five Live broadcast its Saturday sports coverage from Deepdale, the home of North End.
It was a touching tribute to one of the greats of the game who earned his reputation in a different era of football. That point was summed up when the story about a transfer which never happened was discussed on air.
Sir Tom was wanted by Palermo, the Sicilian side, in 1952 and reports suggested they were prepared to offer Preston £30,000 for his signature, pay Sir Tom much more than he was earning in Preston, throw in a villa and pay for travel between Italy and Preston for his family.
The story goes that then-chairman Nat Buck quashed the deal, saying: “If tha’ doesn’t play for us, tha’ doesn’t play for anybody.” On hearing the story, Five Live presenter Mark Pougatch made the point: “So different from today, it was a time when the administrators ran football.”
Yet in an era when player power clearly does have the upper hand in football, certainly in the top two leagues, journalists and local media can often find themselves at the mercy of excessive demands and expectations of football club administrators in guise of media management. That, in turn, runs the risk of damaging the most important relationship of all: Our relationship with fans.
From insisting all player interview requests go through the club or only making the manager available for one interview a week, to insisting that all news is broken on the club site first and or placing digital embargoes on content which don’t apply to print to ensure the clubs have online exclusives, the demands from many football clubs are little short of draconian.