One of the papers I work with, the Fulham and Hammersmith Chronicle, last week launched a campaign against the Hammersmith & Fulham News, a fortnightly newspaper which looks like a newspaper and is designed to make anyone who reads it think it’s just your average newspaper.
Only it’s not. H&F News is a fortnightly newspaper run by Hammersmith & Fulham Council. I last mentioned the H&F News on here just before Christmas when it produced a Christmas TV guide to go with one edition, and I asked whether it was really good use of a council’s resources to be putting together TV listings guides.
Of course, the fact H&F News carries sport, a large what’s on section, restaurant reviews and gig guides all helps build up the image of a regular, run-of-the-mill newspaper. But get to the news section and it gets interesting. No surprises to find here that the news is relentlessly positive about Hammersmith & Fulham Council.