If I had a pound for every time I’d been told that Twitter was for work, and Facebook was for ‘private’, I’d have about 10% as much money as if I’d received a pound for every time I’ve been told that having a website is the reason why newspapers aren’t seeing rising circulations.
However, while cashflow would have slowly dried up in recent years on the newspapers v the website point, the idea that Twitter is more relevant to newsrooms than Facebook is something I still hear quite often.
Regardless of speculation that Facebook is ripe to be overtaken by a new boy in town, and talk of the latest redesign likely to alienate users because of a greater emphasis on advertising and cash-generating apps, Facebook still offers the best social media chance for local newsrooms to connect with a local audience.
This post deals with some basic tips – written because I often see them ignored – for getting a good Facebook fan page off the ground. That could be for a brand or an individual.