The answer, if you’re the Liverpool Echo, Birmingham Mail or Yorkshire Evening Post is ‘of course!’ But what if you don’t have big clubs like Liverpool Football Club, Aston Villa or Leeds (they still count as a big club, right?) to fill your back page.
I ask the question because, this weekend, I was flicking through a copy of one of my favourite weekly newspapers, The Westmorland Gazette. I’m not sure if it’s because I love the area it serves – the Lake District – or whether it’s because it so clearly feels like it’s part of the community – every time I stay up there, the local hotel or holiday cottage guidebook has a line in telling me to buy it to find out what to do – that makes me like it so much, or whether it’s because it’s actually just a very good newspaper. Which it clearly is.
Anyway, it’s the back page which I always spend the most time reading … and not because of the sport. Because there’s none there:
Not because there isn’t any sport in the area. There is page, and it get great coverage on the pages inside behind the ‘digest’ page which instead gets the back page.