12 days of Local Pressmasness

The 12 days of Local Pressmasness: What was that all about, then?

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For the last 12 days, this blog has had a post a day – a rare occurrence – under the bizarre theme of the ‘12 days of local pressmasness‘. So what was it all about then?

Well, it was intended to be more than just a loosely connected batch of lists, some of which were well read, others less so.

For me, it was a way of showing just how unique the regional and local Press is, and why we have many reasons to celebrate what it does.

Some of what we do makes raises a smile, such as the Wolverhampton Express and Star’s Black Country nativity. Some of it is just tradition, like the Christmas Day babies. Some of it had a more serious edge, such as the foodbank campaigns run across the country this Christmas, while some of it reflected how the world is changing – such as the CCTV post two days ago.

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The 12 days of Local Pressmasness 12: Great front pages

pressmanessAnd it was all going so well. 11 days, 11 numerically-themed pieces which look at different aspects of the regional and local press. And then I get to day 12 – it should be the easiest of the lot, 12 great front pages.

I didn’t want to do just 12 front pages I liked – I’d probably be biased towards titles I work with, which maybe I am in the list below anyway – because that would too subjective. Instead, I wanted to do 12 front pages which showed the regional Press off at its best, but which also told stories about the way the regional Press is going, or where it’s come from.

And so I end up with 20 (more if you include the others I’ve referenced here too). That’s the beauty of grammar I guess – I’ve just moved the colon in the headline a bit so it’s still correct – it is the 12th post, it’s just far more than 12 front pages.

I’ll try and explain the whole thinking of the 12 days of local Pressmasness tomorrow.

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The 12 days of Local Pressmasness: 11 CCTV jaw droppers

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How to get video right remains a subject for debate in the regional press. I don’t think there is a single video editor or video journalist who would disagree that the video which is most likely to guarantee you massive streams/plays (or Hits, if you really have to keep calling anything to do with the web that!) is CCTV.

When I was a reporter (here we go) in the 1990s, CCTV stills were still quite rare. And when we did get them, they were quite grainy. It was rare they could hold a front page in the way this still did on the Manchester Evening News a couple of years ago:

‘Do you have any CCTV?’ should be the first question any reporter has when someone rings up to describe something they’ve seen or something which has happened.

For the 11th day of Local Pressmasness, I’ve dug out 11 examples of CCTV as used in the regional press – either as stills or as video – which are all remarkable, all drove traffic, and all of which prove that if a picture is worth a thousands words, a video is potentially worth a whole lot more…

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The 12 days of Local Pressmasness: 10 great FOIs

pressmanessAny news editor will tell you the Christmas is a time to fear and dread. The dirty looks when the rotas don’t go someone’s way. The knowledge that behind the smiles, reporters still aren’t any further on with their Christmas specials a week before Christmas than they were six weeks before. And the lack of news between Christmas and New Year.

So thank goodness for FOI. Searching Google News for ‘Freedom of Information’ shows that when it comes to finding strong Christmas stories, FOI is one of the best tools around. So seeing as it’s Friday, here’s a festive FOI Friday … 10 great FOIs seen in the Press over Christmas:

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The 12 Days of Local Pressmasness: 8 New Year celebrations

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Photographers will go to remarkable lengths – or many will – to get a great picture. There are many who said that the art of photography in newsrooms was dead when newspapers began appealing for User Generated Content images. I take a different view.

Like all parts of the newsroom, there are fewer staff photographers than in years gone by, but they are probably more important than ever. Why? Because ‘the internet’ loves nothing more than a great image.

That image can just as easily come from an iphone carried by a teenager who just happens to be in the right place at the right time as it can a photographer with £7k of kits with them, but that’s not to demean the work of a photographer. It’s just that like everything else in publishing, the audience is more empowered to share what they see.

The pixel-sharp quality of ipads and other Tablets makes strong images all the more compelling, while the thirst for image galleries – carefully curated ones, not ones where 30 images are thrown at the internet under a theme – means that all of a sudden, two hours on a photographic job feels less of a luxury than when all that was needed was a great shot for page 5.

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The 12 days of Local Pressmasness: Seven Foodbank campaigns

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One of the biggest political scandals of the year, for me, has been foodbanks. Not the fact they exist – that, it should go without saying, is indeed a scandal – but the way that politicians from all sides have tried to use them for political ends.

The Tories claim the growth of foodbanks is a sign of Big Society working, with communities coming together to clear up the mess caused by Labour/the global financial meltdown. Labour, in turn, claim it’s all down to the Tories and their commitment to reduce the welfare bill. The Lib Dems – well, who knows.

And this is where the local and regional press, be it print or online, play a pivotal role in cutting through the rhetoric and telling the stories on the ground – and doing something about it.

So, while not in the tongue-in-cheek style of previous 12 days posts, this post is meant to be one of the ones which makes us proud about what we do – and why we have to continue to do it. Imagine if we were ruled by statutory regulation and a government determined to ignore the injustices which cause the need for foodbanks…

1. If it’s good enough for them

Norwich Evening News foodbank

Norwich Evening News

Congratulations to the Norwich Evening News and Eastern Daily Press which collected more than 10 tonnes of food supplies for local foodbanks.

One of the challenges of a campaign can be sustaining it day in, day out without a) going mad and b) driving readers mad.

A highlight of the coverage was an interview with 90s band Dodgy, who released a single to raise money for foodbanks.

The band, who had five top-20 singles in the mid-90s, including the No.4 hit Good Enough in 1996, are donating all the proceeds from ‘Christmas at the Foodbank’ to the Trussell Trust, the charity behind Norfolk’s network of foodbanks.

2. Tons Of Tins

In Nottingham, a foodbank campaign is nothing new. The Nottingham Post launched the Tons of Tins campaign in October 2012 with a plan to get 5 tons of tins for foodbanks in time for Christmas. It ended up with 11 tons, or 26,000 tins.

A quick trawl through Google searching for ‘Nottingham Post tons of tins’ shows just how deep the appeal went within the community. And in September, the title revisited those it helped to see what the situation was 9 months on . It has stayed loyal to the issue throughout, which this piece on Christmas Eve which made the point that while the politicians row, the food continues to be donated.

3. 4,000 tins from just one school

alansappeal

In Sheffield, the Sheffield Star worked with Maureen Greaves, whose husband Alan was murdered last Christmas as he made his way to church in the city – a story which dominated the national news for days afterwards.

The Star appealed for donations of food and household goods for the food bank and shop set up by Mr and Mrs Greaves for the needy in High Green, where they lived, in the weeks before his death.

The donations came in thick and fast – including from local MP and deputy prime minister Nick Clegg, with one school donating 4,000 tins alone!

Maureen Greaves, aged 64, said: “I am absolutely overwhelmed at the generosity shown by so many – we were absolutely inundated with food, toys and gifts.

“It meant we were able to provide everyone with a Christmas meal, a gift and goodies like boxes of chocolates – everyone was really appreciative.”

 4. Sorted for Winter

Like many newspapers, the Medway Messenger prides itself on having a Christmas appeal every year. This year, it chose to support a local foodbank, run by the Trussell Trust.

Launched at the start of December, by the end of last week, readers of the weekly newspaper had donated over two tonnes of tins to help people through Christmas.

Medway Foodbank coordinator Helen Gallagher said they have enough food in their warehouse to help families through the winter.

Since launching in December 2011, Medway Foodbank has fed more than 4,000 people including more than 1,000 children. And the number is steadily growing. Last month, it helped just over 200 adults and 91 children. Sometimes, the local numbers, knowing the person could live next door, are the most frightening.

5. Simple … but effective

waste notOne of the best – in my opinion – campaigns about foodbanks comes from my local newspaper, the Lancashire Telegraph. It launched a ‘Back our Foodbanks’ campaign in the summer after a local foodbank reported concerns that children might not get enough to eat over the school holidays.

The campaign didn’t set targets in terms of collections, or specify one foodbank over another – a potentially politically sensitive issue in some areas as many are run independently – it just set out to raise awareness of a very important issue, and how it was having an impact throughout an area which is home to some of the country’s most desirable rural addresses and also some of the most deprived urban wards in the country.

Stories like this stand out: Diane Mason, who works at Royal Preston Hospital, said she found herself needing emergency food from the Blackburn Foodbank after she was diagnosed with osteoarthritis. She was off sick for two months with half pay but found that this was not enough to cover the cost of mortgage payments and heating bills. The foodbank was there to help. In other words, it could happen to anyone.

Last week, the paper reported on a family who walked five miles to get to the foodbank to get food. This feels to me like the might of the pen used to maximum effect.

6. Making a voice heard

Regardless of what the doom-mongers say – and some of the most vocal are the ones we should consider our allies – the regional press still has a powerful voice. The Manchester Evening News has used this to great effect with a campaign to make sure action was being taken on food poverty.

The title began campaigning after research suggested almost half of youngsters in Manchester live in food poverty – ie don’t get enough meals a day. Like the Lancashire Telegraph this year, it hasn’t been about arranging collections and donations, but focused on using its voice, weight and authority in the region to make things happen.

It has spurred local authorities into life to come up with solutions, rather than lamenting the cuts from government. It’s used its connections in the city’s restaurant and bar sector to make sure food doesn’t go to waste and is donated to charities such as Fareshare, which distributes spare food to all sorts of charities.

It has held a summit with partners – including food organisations – looking for solutions and encouraging more thought in how to help. At the food and drink festival, time was set aside to ensure support was pledged to helping organisations doing their bit. And, of course, it has relentlessly told the stories of those seeking to improve things – including Food banks. This story sums up the ongoing wealth of research, which the MEN is ensuring is seen by as wider audience as possible.

7. A foodbank appeal isn’t just for Christmas…

bank on us

In Preston, the Lancashire Evening Post backed a Salvation Army appeal to ensure hundreds of families in the region would get a good Christmas meal thanks to generous donations. LEP readers helped provide 600 food parcels and hundreds of Christmas presents for children in and around the city.

Like so many of the other campaigns listed here, it was one launched in isolation, reflecting an urgent need within the community. The fact so many areas are doing it – I could also have included a North Wales Weekly newspaper campaign from last year, or one run by four titles in the south west, and others – shows just how the regional Press, in serving local audiences, also holds up a mirror to the country as a whole.

Talking of mirrors, The Mirror is the only national newspaper to have taken the foodbank campaign beyond the political rhetoric and delivered real action on the back of it. Its ‘Give a Child a Christmas’ campaign has raised over £70,000 to help the Trussell Trust. 

And it’s also an issue which has a huge impact on social media – again, another mirror to the world we live in.

Birmingham Updates – a Facebook Page run by a man called Luke Addis – has almost 150,000 Facebook fans, and posts, as the name suggests, updates about Birmingham.

Among the day-to-day updates, Luke found space for this one, an appeal from the local fire station to fill a fire engine with enough tins to take to the local foodbank:

Look at the number of shares. And then look at the results in Perry Barr the next day:

That’s the power of the public, right there, in one day, and highlighted in two Facebook updates.

The fact so many – be it the regional press, a social media blogger, or community groups and schools, are prepared to do so much to help foodbanks works perfectly for the political rhetoric of all sides. It’s an issue which shouldn’t exist in 21st century Britain. The fact it does, and the fact so much is being done on a local basis, is a testament to the power communities, and an example of the important role local media plays in reflecting local lives.

I feel I’ve rather taken the jollity out of the 12 Days of Local Pressmasness with this post. I’m sorry about that. Normal service will resume tomorrow.

The 12 days of Local Pressmasness: Five festively themed thefts

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A Christmas tradition almost as old as, well, newspapers themselves: Crimes which usually make nibs suddenly become something much more important when there is a Christmas angle. I’ll do ‘Christmas wrecked by’ in the next couple of days, but today, we’ll focus on strange festive things stolen, some of which make you ask ‘why’ and others which make you ask ‘Why?’

From Baby Jesus to Santa, Christmas lights to mince pies, when it comes to Christmas, it’s less about the value of the theft, more about how festive it is …

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The 12 days of local Pressmasness: Free-zing outdoor pursuits

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Boxing Day. For most of the country, it means a second day of over indulgence, a dawning realisation that the might of the BBC and ITV between them really could only pull together one day of TV, and, for many, any excuse in the book brought to the surface to avoid the Christmas sales.

Not for the Boxing day reporters though. We’ve all been there. It’s not like we’re police, fire crews or medics – although it makes life easier if they answer the phone on this quietest of days – so we can’t claim ‘essential service’ status and looks of respect from friends and family when we say we’re off into the office.

This was brought home to me when my family, a few years ago, refused in sympathise with me when I told them about the Boxing Day deathknock I’d done. In fact, the family I was knocking were more sympathetic.

‘Don’t worry, love, it’s not you that’s spoiled our Christmas, is it?’ they said, showing a remarkable level of kindness to a reporter in circumstances most of us can only ever imagine.

Even shop workers deserve more respect than we do on Boxing Day. This, too, was brought home to me when I worked in Toys R Us while training as a reporter. It’s quite crushing to be told by more than 20 people you’ve wrecked their Christmas because the Furby they bought (the £19.99 one, not the 2013 £59.99 one) didn’t work.

But work we do. Because the news doesn’t stop, or at least the presses don’t and the demand for it online, increasingly, doesn’t either. And so it’s only right to celebrate the annual Boxing Day pursuits we find ourselves covering. For the third day of Pressmasness, here are three of the best:

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The 12 days of local Pressmasness: Too many Christmas markets

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I accept I may sound like a festive humbug based on this headline, but bear with me. Earlier this year, a group of newspapers in the North East tried to prove that collectively they were more powerful than the sum of their collective parts, if that isn’t an abuse of a metaphor or two.

Anyway, the draw attention to a well-known problem within the North East – the regular fleecing of the region in favour of other regions when it comes to Government spending – various papers teamed up to run the same campaign at the same time. The early evidence is that the Government is listening.

I mention this because a newspaper brand which is in tune with its community is a powerful force. It’s an even more of a force when seen as a whole, especially for spotting trends which might otherwise go un-noticed. The volume of coverage on foodbanks is an example (and more on that another day).

Based on a search of Google News today for the phrase ‘Christmas market’ I can confidently predict that within a few years we’ll all be bored of Christmas markets. Why? Because they are everywhere!

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The 12 days of local Pressmasness: One ‘bostin’ Nativity

pressmanessThis idea might not work but I’ll give it a go – 12 blog posts celebrating the uniqueness of stuff regional and local newspapers and websites do over the festive period and, in some cases, across the year.

It’s meant to be light-hearted but with a serious message: We have some traditions which can be seen as peculiar but which are also loved by many readers, and reach the parts which other media often don’t, or can’t.

So lets  see how this goes – and start where it all began … Christmas that is, not the regional Press.

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