The regional press’s digital publishing challenge: The eight ‘rights’

On Monday, I spoke – with Sarah Hartley – at the Society of Editors┬áconference in Warwickshire on all things digital.

My presentation was looking at the challenge facing regional newsrooms to make sure they were focusing on the right aspects of digital. Simply recreating print online is – it goes without saying – a doomed-to-failure approach, damaging both print and online.

I’ve recreated the presentation below, adding in some commentary to make some of the slides make sense.

In short, the rights are:

1. The right content

2. The right audience

3. The right competition

4. The right community

5. The right approach to mobile

6. The right to cover sport

7. The right cross promotion

8. The right people

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